Supergoop! aims to provide innovative and affordable everyday UV protection solutions that meet the new European SPF recommendations while using only the most skin-compatible ingredients and natural preservative systems. Supergoop! was launched in early 2007 by Holly Thaggard, a veteran of the suncare industry with a singular mission to educate and protect adults and children alike from both harmful skincare ingredients and the sun’s UV rays. Supergoop! believes that UV protection is the critical first step in any daily skincare regimen, and is committed to formulating without harmful ingredients such as parabens, petrochemicals, fragrances, and phthalates to provide consumers with an environment- and body-friendly choice for everyday UV protection.
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